A small town in Denmark, and there have been a pastor: he wanted to go to a warm Spanish tourism, but suffer from the money a long time and can not make the trip. One day, he suddenly had an idea. Local tabloid, he played a small ad: "cheap to go to Spain travel, find partners.
To his surprise, a small ad turned out to provoke his two buses travel companion. Their own rented two buses, himself contacted the hotel, much cheaper than the travel company spent little dream.
As the organizers of this trip, the priest not only did not make money, but do not have the experience to lose this. But the priest was because of this experience to see a huge market: was "aristocracy" of the high-income class to enjoy the travel civilians, so that ordinary people can afford, it certainly was a pioneering breakthrough point.
Simple experience and ideas, the priest founded the enterprise later became one of the largest travel companies in Denmark, who has thousands of buses, dozens of aircraft, tens of thousands of employees, he, too, are not very long time inside from a poor priest to become a billionaire.
A small city in southern China, where there was a small enterprise production down and wool products. In the traditional areas also make a lot of money, but always see less than a large development opportunity. After a long period of observation and analysis, they decided to completely abandon the traditional industry, concentrated efforts and resources into a new field: microwave.
This product was still a "aristocratic" products: Only a small number of people aware of its benefits, only a few people are able or willing to pay such a high price. When the major manufacturers are happy to maintain such a situation: sell a limited number, but to sell to earn a lot of money.